Last Wednesday Center City Sips kicked off its 12th year of providing $3 beers, $4 wines, and $5 cocktails. Over the years Sips has become one of Philly’s most successful promotions.
This year to help give a supportive push to the city’s struggling retail scene — the Center City District partnered with national and local retailers to offer Center City Sips specific sales, According to Elizabeth Wellington at Philly.com.
To aide the promotion, Center City Sips enlisted the help of three style ambassadors. Vida Fashionista, a Coatesville-bred stylist, blogger, and former Philadelphia 76ers dancer joins forces with Alex and Mike, to inspire locals on how to make their work gear happy-hour ready.
Davida Janae, the Coatesville native behind Vida Fashionista, describes herself as a fashion/lifestyle blogger, photographer, and all around artist who wants to share affordable outfit inspirations, per her website.
“Style is a way of life whether you know it or not. Nothing makes me happier than knowing I have helped someone master their own personal style or made someone feel a little more comfortable in their own skin,” Davida writes.